Services
A&R/ Artist Development
I shine a light on the often misunderstood world of A&R and artist development. Making the complex feel clear, and the intimidating feel intuitive. Think of me as someone who’s not just turned the lights on, but actually knows where the switches are.
I work closely with artists to bring their vision to life, helping shape songs, driving collaborations, advising on production, and connecting you with trusted mixers and mastering engineers who elevate your sound without losing your essence. Every step is collaborative, considered, and grounded in a shared goal: to make the best possible version of your record.
Beyond the music, I guide you through the messy business stuff too, from deal negotiation and label copy to smart distribution advice, label introductions, and targeted pitching that actually lands. I don’t do generic. I tailor every presentation to the person hearing it and make sure your music walks in with context, not cold.
This isn’t just about getting a song out — it’s about building something real, sustainable, and deeply you. My approach is relationship-first, strategy-smart, and always in service of the art.
Strategy/ Project Management
This is where vision meets execution. Where we take your story and make sure it lands with the right people, at the right moment, in the right way. I offer smart, tailored campaign thinking that connects the dots between artist identity, timing, audience, and culture,not just ticking boxes, but building momentum that lasts.
From debut singles to full project rollouts, I bring a mix of creative instinct and strategic structure. That might mean shaping your narrative, mapping your release timeline, building pre-release heat, or crafting a digital plan that actually cuts through. I look at what’s already working, spot what’s missing, and design campaigns that feel cohesive and compelling .Not cookie-cutter.
Expect a mix of storytelling, data, visual direction, and audience insight, all working together to help your music move. I collaborate with managers, publicists, digital teams, and labels to make sure nothing falls between the cracks and that everything feels true to the artist.
Whether it’s a slow-burn build or a bold statement drop, I will be there every step of the way.
It can feel lonely out there right?
New Business
This is where creativity meets commerce and where new ideas turn into real-world opportunities. I operate at the intersection of music, innovation, and brand strategy, building partnerships that go beyond surface-level deals and actually serve the artist’s world.
With experience leading new business at livestreaming platform VierLive and collaborating with Creator Studio (H&M’s merch and innovation division), I bring a deep network and a sharp sense for what makes a partnership meaningful, not just visible. Whether it's sync, branded content, merch, or streaming activations, I connect the dots between art and audience in ways that are fresh, strategic, and tailored.
I help artists and teams identify the right opportunities, from brand collaborations and tech-enabled fan experiences to merch drops, show strategy, and distribution plans that feel like creative extensions rather than bolt-ons. I also support with pitching, deal strategy, and assembling the right collaborators — from designers and content creators to live musicians and promo teams.
This isn’t about chasing trends. It’s about creating new lanes that feel aligned, authentic, and long-term. If the idea’s smart, culturally tuned-in, and good for the artist — I’m in.
Contact us
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