H&M / Creator Studio - Strategic Partnerships Manager (Consultant) July 25-Jan 26

Creator Studio was where decades of fashion expertise met progressive merch-making. Built as a creator-first platform within H&M Group, it combined next-generation fashion technology with traditional production techniques to help artists, creators, and brands turn ideas into high-quality, responsibly made merchandise.

As a platform designed by creators, for creators, Creator Studio was built around a deep understanding of the real challenges of merch. The aim was simple: give creatives genuine control over how their products were designed, produced, and delivered, without unnecessary barriers. From one-off pieces to fully realised collections, the platform supported everything from quick prototypes to large-scale brand activations.

During my time working with Creator Studio as Partnerships Manager, I supported partnerships across music, media, and culture, helping creators and brands access a fully integrated merch ecosystem. The platform offered no-MOQ options, seamless e-commerce integrations, traditional bulk production, custom cut-and-sew projects, and bespoke activations.

What truly set Creator Studio apart was ownership of the entire process. From product development through to production, fulfilment, and logistics, everything sat within a single, trusted supply chain. As part of H&M Group, Creator Studio provided access to over 75 years of fashion innovation and a global production network focused on consistency, quality, and responsible manufacturing.

Creator Studio approached merch not just as a revenue stream, but as a powerful cultural and creative expression. The platform was built so that artists and creators could focus on what they do best, while knowing their ideas were in safe, experienced hands.